Winners

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Professional Silver
Professional Gold
Student Silver
Student Gold

About

The ADDY® Awards are the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), our local ADDY Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition. Entry in this local ADDY competition is the first step toward winning a national ADDY.

Entering the ADDY competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness.

Selection of the most creative entries is effected by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. A Gold ADDY® Award is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY® Award. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

The Student ADDY Awards is also a three-tier national competition, which is sponsored by the AAF and National Ad 2. Occurring in conjunction with the prestigious ADDY Awards, the Student ADDY Awards recognize and reward creative excellence by students.

Forward Your Silver ADDY

If your entry won a Gold ADDY at the local show, it will be automatically forwarded to the district competition with fees paid by AAF-Central Minnesota. Should the entry win Gold again at District level, it will be forwarded to the national competition with fees paid by the 8th District.

If your entry was/is awarded a Silver ADDY at the local or District level, you have won the right to compete at the next level of competition and may choose to pay the fee of $75 in order to be forwarded.

Student auto-forwarding

With student ADDYs we have adopted an amended auto-forwarding process where all Gold winning work will be forwarded to the district and national competition at no cost. Silver winning work may advance to the district or national competition by paying the applicable entry fee of $20.

Requests and payments to forward Silver ADDYs to the 8th District Competition must be received by Friday, February 24th. Questions can be directed to Kristie Haubrich khaubrich@screenvision.com.

Contacts

Questions about categories and submissions can be directed to:

Kristie Haubrich
ADDY Chair
kristie@uniquescreenmedia.com
320-257-5270

or

Cory Hollenhorst
DIstrict 8 ADDY Chair
cory@coryhollenhorst.com
320-492-0394