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4th Annual 12-Hour Student Design Challenge

12 Hour Student Design Challenge
  •  February 25, 2017
     8:00 am - 10:00 pm

Ask anyone in this industry. They’ll tell you that it can be tough. It can be filled with crazy deadlines and fast moving projects. Budgets bust, clients push back. Brilliant ideas come to life. Welcome to the chaos that is the marketing and advertising industry.

Now on our 4th annual 12-Hour Student Design Challenge, we’re doing our part to give students a taste of what agency life is like. Like in years past, teams will experience the break-neck speed of a tight timeline. They’ll have to learn to work together and play up each other’s skill sets. They’ll have to think big one moment, and then zoom in on details the next.

Beginning when most college students are still asleep at 8 am – and on a Saturday to boot, up to eight teams of four college students will be presented with a creative brief explaining the chosen nonprofit’s mission and unique marketing needs. The teams’ goal for the next several hours? Execute. Develop a complete marketing strategy including all necessary deliverables with the client’s mission in mind. Teams will have access to advisors representing several different agencies and creative organizations in the area – advisors who spend their days doing exactly what the students will –hustling to meet a deadline while turning out incredible work.

Teams will present their designs and working strategy to a panel of judges also tied to the local industry. The winning team will receive gift certificates, the much-coveted traveling SDC trophy, and more importantly, clout. For all students, it will be a great portfolio and resume builder, as well as a chance to get your name into the network of creative professionals who support the day.

Details

Date: Saturday, February 25
Time: The Challenge lasts from 8 am –7 pm; presentations begin at 8 pm with winning team announced by 10 pm
Place: SCSU, Kiehle Visual Arts Center
Refreshments: Lunch will be provided; feel free to bring your own snacks & caffeine!
Cost: Free
Contact: Clare Richards crichards@leightoninteractive.com | 320-429-0050

Students:

Register now to be one of the eight SDC teams. It’s first come, first serve, so finalize your teams, and we’ll announce when team registration is full. There is no requirement to what majors/areas of study are represented by the team members. However, we strongly recommend that teams be well-rounded with strong skills in design, marketing/communications, writing, strategy, and planning.

Apply Now