Online voting for the 2013-2014 AAFCM Board of Directors is now open. All paid members in good standing are eligible to vote.
All are invited to attend the annual business meeting, June 13th, 2:00 pm at American Burger Bar. Social hour to follow.
NSAC 2013 Press Release
April 23, 2013
University of Minnesota-Twin Cities To Represent District 8 at the National Student Advertising Competition
Minneapolis, MN, April, 17, 2013 – District 8 of the American Advertising Federation is proud to announce that the University of Minnesota-Twin Cities will represent the states of Minnesota, North Dakota, South Dakota and Wisconsin at the National Student Advertising Competition, the premier student advertising competition.
The NSAC is a unique real-world experience that prepares students for successful careers and provides sponsoring companies with tangible, effective integrated marketing campaigns. The education services division of the national American Advertising Federation annually conducts the NSAC in cooperation with a major corporation.
This year, Glidden challenged advertising students from across the country to present a top-notch, comprehensive advertising campaign. As a challenge to the competing university teams, Glidden provided a case study outlining its history, and student teams then researched the product and devised a completely integrated communications campaign to increase the awareness of Glidden paint inside Walmart stores. Schools competing for the District Eight prize included Minnesota State University Moorhead, North Dakota State University, South Dakota State University, University of Minnesota-Duluth, St. Cloud State University, St. Cloud Technical & Community College, University of Wisconsin-Oshkosh, University of St. Thomas and the University of Minnesota – Twin Cities.
FINAL RESULTS:
- District 8 NSAC Team Competition First – Fourth Place:
- 1st Place: University of Minnesota-Twin Cities – Advancing to Nationals
- 2nd Place: South Dakota State University
- 3rd Place: St. Cloud Technical & Community College
- 4th Place: University of Minnesota-Duluth
OLSON Sponsored Awards:
- Integrated Mobile: Not Just an Add-on – University of Wisconsin-Oshkosh
- The Strategy of Brand Champions – University of Minnesota-Twin Cities
- Experiential marketing. More than a flash mob – St. Cloud Technical & Community College
- Research outside the box – South Dakota State University
- Social Media with a kick – North Dakota State University
- Creative that swings for the fences – University of St. Thomas
District 8 Best Presenter Awards:
- Best Male Presenter: Travis Haggerty, University of Minnesota-Duluth
Best Female Presenter: Anastacia Economou, University of Minnesota-Twin Cities
The national finals will be held June 5-8 at the AAF Admerica! National Conference in Phoenix, AZ and will showcase finalists, culled from 150 entries, as they present their original campaigns.
Judges for District 8’s competition included: Michael Corbeille, McCann, Creative Director; Erik Lohmeier, Agenda, Managing Director; Mark Hembree, PPG, Channel Marketing Manager
Contact: Josh Barsch, NSAC Chair, AAF District 8
605-939-0168
josh.barsch@gmail.com
Marketers Are From Mars, Creatives Are From Venus
April 8, 2013
Date: Thursday, May 9th, 2013
Time: Registration opens at 8:00am, Presentation starts at 8:30am, breakfast included
Location: Auto Parts Headquarters, Inc., 2959 Clearwater Road, Saint Cloud, MN 56301
Price: Members (Pro & Student) – $15, Non-members (Pro & Student) – $25
How come most of the great advertising you like isn’t yours? Is it the fault of your company? Your agency? Your suppliers? Or does the answer lie in the processes that go into making great ads. Are your marketers “creative meddlers?” Are your creatives “strategy ignorant?” The language disconnect between creatives and marketers is the #1 roadblock to getting great work the first time and every time.
There’s always been tension between marketers and creatives. That tension is one of the secrets to creating great advertising. The key is to harness those forces for good – instead of engaging in a battle neither side can win. Whether it’s between creatives and marketers in an ad agency; the marketing department and sales department at a corporation; the marketing department and their agency – this language disconnect corrodes those relationships and undermines the work.
The conversation starts with a simple, powerful question: How would your life change if more than 70% of the work you did got approved the first time you did it? From there, we go to exploring the dynamics that contribute to the tensions between creatives and marketers. What are the processes that you can put in place that can resolve those conflicts – and how would that impact the work you’re doing. Marketers will learn why they can’t live with creatives (and certainly can’t take them to lunch). Creatives will learn why they’ve never wanted to take a marketer out for a beer.
In this Mars/Venus discussion, Steve Lance will be exploring one of the most common issues facing marketing and sales teams in companies and agencies. Steve Lance, known for creating some of the most memorable campaigns in advertising including Shark Week for the Discovery Channel and The More You Know for NBC, has co-authored The Little Blue Book of Advertising, The Little Blue Book of Marketing and Breakthrough!
Join the American Advertising Federation Central MN to hear multiple Emmy Award winner, former NBC Creative Director and Advertising and Marketing guru, Steve Lance talk about marketing, management, branding, advertising, and entertainment. We hope to see you there!
Steve Lance
Partner
PS Insights
Three-time Emmy Award winner Steve Lance is co-author of “The Little Blue Book of Advertising” (Portfolio/Penguin July 2006) with his partner, Jeff Woll and co-author of “The Little Blue Book of Marketing” (Portfolio/Penguin December 2009) and Breakthrough! (AMACOM Books January 2011) with his partner, Paul Kurnit.
He has been Creative Director of NBC, Associate Creative Director of Backer & Spielvogel and Creative Director of the entertainment division of Della Femina, Travisano & Partners. His Emmys include his work creating The More You Know for NBC and his ten years marketing Shark Week for The Discovery Channel.
Steve works for Habitat For Humanity and is a member of the advisory board of ShareTheCaregiving, Inc. He has two sons, Max & Dan, and builds houses for a hobby.
Adventure™ Hires Senior Copywriter, Dave Schutz
March 4, 2013
March 4, 2013 – St. Cloud, MN… Adventure™, a full-‐service advertising agency with Minnesota offices in Brainerd, Saint Cloud and Minneapolis, recently added Dave Schutz to their growing creative staff. He brings over a decade of professional writing and marketing experience to his position of Senior Copywriter. Schutz will split his time between Adventure’s St. Cloud and Minneapolis offices.
5+4+3: 5 things every designer MUST know about InDesign, 4 about Photoshop, and 3 about Illustrator
March 3, 2013
Date: Thursday, March 28th, 2013
Time: 2pm-5pm
Location: Auto Parts Headquarters, Inc., 2959 Clearwater Road, Saint Cloud, MN 56301
Price:
Professional Members: $20
Professional Non-Members: $40
Student Member: $15
Student Non-member: $25
If you are registering more than one person of a different type (ex. a Pro member and a Student non-member) please use the add to cart method.
In this 3-hour seminar, Adobe Certified Instructor, Keith Gilbert, will share essential InDesign, Photoshop andIllustrator tips and techniques that every designer needs to know to work effectively. There will be something for everyone. Many of the tips will apply to CS4 or later, and a few will be specific to CS6. Come and stuff your head with Creative Suite goodness!
Keith Gilbert has worked as an independent consultant and educator in the design industry for 27 years for clients such as Apple, Adobe, Target, Best Buy, General Mills, Lands’ End, Medtronic, and the United Nations. His work has taken him throughout the US and Canada, as well as to Barbados, Kenya, Nigeria, Monaco and Germany. He is an Adobe Certified Instructor, the Chapter Representative for the Minneapolis InDesign User Group, an author, and a contributing writer to various publications. Read his Blog at blog.gilbertconsulting.com and follow him on Twitter @gilbertconsult.
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