Break Through with Experience Marketing

People remember 90 percent of what they do, but only 30 percent of what they see and hear.  Experiential events communicate on more personal levels, generate deeper levels of emotional engagement, and result in better conversion rates than any other form of marketing. In this session, marketing pioneer Ian Lawrow with Svedvik Collective will discuss the current trends and best practices of this burgeoning channel. Learn how to break through immunity to advertising messages, generate excitement and generate content for your product or brand with this very hot-right-now and important strategy.

About Ian Lawrow

Ian is founder and president of Svedvik Collective, a national event-marketing agency that connects consumers and brands through meaningful physical and digital experiences.

Revered as a creative pioneer in the experiential industry, he has continuously reinvented how brands engage consumers through the industrial, social, and digital climate changes of the last 20 years. He has led his organizations in conceptualizing, building and managing national and regional programs for clients such as Coca-Cola, Target, General Mills, Post and Turner Broadcasting.

Lawrow’s work has been recognized numerous times including four Ex-Awards, most recently with the Coca-Cola and the American Music Awards for Best Buzz Marketing/Influencer Program.

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