How to Utilize Content – Jumpstart business growth through authentic content.

How do you turn around a 100-year old brand rooted in a legacy payment solution but now forging its growth with a suite of marketing services for small businesses? At our March Luncheon, we’ll hear from Cameron Potts, VP of public relations and community management at Deluxe Corporation. There he’ll share the Deluxe story and how their belief to invest in rich, authentic content would foster more brand awareness than they could buy through traditional advertising. Hear about the original documentary and photo essay series that ignited Deluxe’ “Small Business Revolution”. This campaign utilized social and purpose driven content to share the importance of small businesses in America. This modern marketing approach set them on their trajectory to not only raise brand awareness, but create a movement.