Is Social Media Worth the Investment?

Not sure where to start with measuring your investment in social media? Erica Hanna will be here to arm with you the right perspective for measuring the ROI of your social media efforts. She’ll discuss how three organizations capitalized on social media for a real dose of ROI — in fundraising, relationships and engagement.

An Emmy-award winning creative “Preditor” (Producer/Shooter/Director/Writer/Editor), speaker and content strategist, Erica spent nine years in-house at WCCO-TV before migrating to BringMeTheNews.com, where she helped quadruple website traffic in just 10 months. Now, her company Puke Rainbows specializes in video content and strategy and leads workshops for businesses looking to “up” their video game. She’s had the chance to work with folks such as Ellen DeGeneres and Prince, but in her spare time she concentrates on raising funds for the nonprofit @charitywater through social media. To date, she has raised $30,000 for water wells in Africa.

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