Making an Impact with Paid Search

We are excited to welcome, Dana Farmer, Manager of Digital Media Strategy at Rocket55 in Minneapolis as our January speaker. Dana is an SCSU Alum with 9+ years of digital experience where she’s helped strategize organic and paid digital campaigns for a variety of businesses: including B2B clients and eCommerce consumer brands. At Rocket55, Dana joins her team in making a digital impact for clients, serving as a guide as they wade through today’s murky marketing landscape.

In this workshop, you’ll learn how to successfully develop Paid Search with a set of defined goals that drive real impact, from increased revenue to improved profitability. This is your chance to get hands-on with Paid Search and learn more than the fundamentals of keywords, page views, and click-through-rates. Be prepared to dive deeper into the world of search and learn how to value leads, drive sales and excel growth for your business. Are you ready to make an impact?

Controlling the SERP: Paid Search in 2020

• Paid Search vs. other online advertising tools—choosing the right solution
• Where to begin when creating an effective search strategy
• How to measure success
• What’s new in 2020: new ad types, smart bidding, is keyword targeting dead? How many people are really using voice search?

Lunch provided by BoDiddley’s with ticket purchase.

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