Marketing Success in a Buyer-Driven World

In our content-driven world, roles have shifted and buyers are now behind the wheel. Today’s buyer has an appetite for content and knowledge. In fact, 57% of the buying process is completed before a supplier is even engaged.

Are your marketing efforts feeding that hunger?

Chris Schermer is coming to St. Cloud to talk marketing trends, giving us the tools needed to navigate this world where our buyers are in control. He’ll help us discover what our buyers are looking for and how to give it to them. First, he’ll talk content creation, storytelling and social media; then, the technology available to track it all and why mobile is absolutely essential to success.

ABOUT CHRIS

Since founding Schermer in 1997, Chris has led brand, marketing and digital initiatives for some of the world’s leading B2B companies. Today, he leads a growing buyer experience agency that builds buyer driven brands such as Wells Fargo, 3M and Honeywell. Chris also serves on the International BMA Board of Advisors, serving as VP of Marketing and Branding. Fun Fact: Chris has been recognized twice by BtoB magazine, naming him one of 50 people on “Who’s Who in BtoB” list.

Every Child Deserves a Little Christmas

The holidays are nearly here, and Toys for Tots is in full swing. For almost seven decades, the U.S. Marine Corps Reserve has been making Christmas wishes come true for needy children across the United States.

Last year, approximately 4,000 children in and around the St. Cloud community received toys through Toys for Tots. This year, the Marines are anticipating the need to be even greater, which is why we are asking for your help.

At the December 3rd luncheon, featuring Chris Schermer, AFF of Central Minnesota will be collecting donations on behalf of Toys for Tots. Just look for the large white box when you check-in. We’ll be accepting everything from new, unwrapped toys, to books, school supplies, hats, mittens as well as cash and gift cards for kids 16 and younger.

The St. Cloud Toys for Tots team works very hard to make Toys for Tots a success, but they could never do it without the generous support of people like you. As a thank you, your donation will qualify you for the grand prize drawing to be held at the conclusion of the luncheon.

If you can’t make it to the December luncheon but wish donate, you can click here to visit the official Toys for Tots website to make your donation.

Thank you in advance for your support—and don’t forget; it’s for the kids!