Skip to content

September Professional Development Session Social Media: Strategy, Application & Development

Wendy Soucie and Steve Gasser are social media consultants – one in Minnesota and one in Wisconsin. What do they have in common besides a border? Social Media Academy training and a passion to help businesses get started with social media.

Our goal in this presentation is to give you three tips for approaches that work for the Business to Consumer markets space and three for business to business markets.B2C: Are you using Facebook and Twitter?  Get more out of your efforts with a few simple adjustments.

  • Be inspired on how to use Facebook for business
  • Learn three tips to take your efforts on Twitter to the next level.
  • Have an action plan on getting more from Facebook and Twitter
  • Gain quick tips on integrating Facebook and Twitter with your blog

B2B: LinkedIn is the business networking site taking some people by surprise. Slideshare is the professional solution to add multimedia to LinkedIn. Are you using them yet?

  • Learn the top things to do to enhance your LI profile
  • Use Slideshare to get more mileage from existing marketing materials on LinkedIn
  • Complement your blog promotion, articles, pictures, and video with the
  • best tag team approach for the B2B space.

BIOs:

Wendy Soucie is the founder, principal, chief blogger, Social CRM  guru for Wendy Soucie Consulting a social media consulting firm, and social media strategist at her joint venture End Result Marketing. With over 30 years of experience in business development, marketing, engineering, internet marketing and web development, Wendy is able to take clients from assessments to strategy to implementation on social media efforts. With a penchant for technical products and services, Wendy is high energy and connectivity in one place. You can follow her blogs at www.wendysoucie.com, the Madison version of Examiner.com, and at Networkmindshare.blogspot.com. Find her social links and info at http://xeesm.com/wendysoucie

Steve Gasser is the President of Vivid Image, a Minnesota based web design and social marketing firm. He’s worked with over 700 small businesses over the last 15 years in all aspects of web design, Internet marketing, online processes, SEO, email marketing, social networking, mobile and more. Steve often presents on a number of topics, including social media across Minnesota. Steve writes on all things marketing for small businesses and non-profits at his own blog, SteveGasser.com as well as the Vivid Image blog Vimm.com Get ready to experience his enthusiasm for small business and inspiring ideas for small businesses. http://xeesm.com/steve/

Both Wendy and Steve are certified social media strategist/consultants and founding members of Social Media Academy.