University of Minnesota-Twin Cities To Represent District 8 at the National Student Advertising Competition
Minneapolis, MN, April, 17, 2013 – District 8 of the American Advertising Federation is proud to announce that the University of Minnesota-Twin Cities will represent the states of Minnesota, North Dakota, South Dakota and Wisconsin at the National Student Advertising Competition, the premier student advertising competition.
The NSAC is a unique real-world experience that prepares students for successful careers and provides sponsoring companies with tangible, effective integrated marketing campaigns. The education services division of the national American Advertising Federation annually conducts the NSAC in cooperation with a major corporation.
This year, Glidden challenged advertising students from across the country to present a top-notch, comprehensive advertising campaign. As a challenge to the competing university teams, Glidden provided a case study outlining its history, and student teams then researched the product and devised a completely integrated communications campaign to increase the awareness of Glidden paint inside Walmart stores. Schools competing for the District Eight prize included Minnesota State University Moorhead, North Dakota State University, South Dakota State University, University of Minnesota-Duluth, St. Cloud State University, St. Cloud Technical & Community College, University of Wisconsin-Oshkosh, University of St. Thomas and the University of Minnesota – Twin Cities.
FINAL RESULTS:
- District 8 NSAC Team Competition First – Fourth Place:
- 1st Place: University of Minnesota-Twin Cities – Advancing to Nationals
- 2nd Place: South Dakota State University
- 3rd Place: St. Cloud Technical & Community College
- 4th Place: University of Minnesota-Duluth
OLSON Sponsored Awards:
- Integrated Mobile: Not Just an Add-on – University of Wisconsin-Oshkosh
- The Strategy of Brand Champions – University of Minnesota-Twin Cities
- Experiential marketing. More than a flash mob – St. Cloud Technical & Community College
- Research outside the box – South Dakota State University
- Social Media with a kick – North Dakota State University
- Creative that swings for the fences – University of St. Thomas
District 8 Best Presenter Awards:
- Best Male Presenter: Travis Haggerty, University of Minnesota-Duluth
Best Female Presenter: Anastacia Economou, University of Minnesota-Twin Cities
The national finals will be held June 5-8 at the AAF Admerica! National Conference in Phoenix, AZ and will showcase finalists, culled from 150 entries, as they present their original campaigns.
Judges for District 8’s competition included: Michael Corbeille, McCann, Creative Director; Erik Lohmeier, Agenda, Managing Director; Mark Hembree, PPG, Channel Marketing Manager
Contact: Josh Barsch, NSAC Chair, AAF District 8
605-939-0168
josh.barsch@gmail.com