ST. CLOUD, MINN. – For years, the American Advertising Federation of Central Minnesota has curated an awards show featuring advertising and marketing work from Central Minnesota creatives abound. The American Advertising Awards, or ADDY’s as we fondly refer to them, is meant to be a celebration of the innovative and creative work that is happening right here in central Minnesota. As our local club prepares to kick off the 2016-2017 programming year, we’ve got an exciting announcement to make.
To this point, the organization whose work receives top marks or ‘Best of Show’ at the most recent ADDY celebration is charged with the exciting task of choosing the theme and developing the creative in collaboration with our club. This year, in an effort to let the creative juices of Central Minnesota run wild, we’ve decided to blow the doors off this honor. We’re giving anyone who’d like to work one-on-one with our club and have their work in front of the ‘who’s-who’ of our local advertising and marketing community the chance to develop the theme and creative for the 2017 Central Minnesota American Advertising Awards.
Here’s how it’s going to work: First, you’ll read our call for creative (ahem, this is it!). Next, you’ll start formulating ideas and submit them to our club for the chance to work with us throughout the upcoming Addy season. As we review entries for Addy theme and creative, we’ll be looking mainly at how well your ideas can be applied to all the elements of our beloved Addy’s, including traditional and digital mediums, show décor, etc.
Submissions are requested by July 31st and should include a theme and one – three pieces of developed creative. (Social media graphics, Call for Entries poster, invite, etc.)