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Adventure Advertising Adds Staff and Momentum


Minneapolis, MN… Adventure™, a full-service advertising agency with Minnesota offices in Minneapolis, St. Cloud and Brainerd, is excited to announce the addition of three new team members to its growing roster of creative professionals.

Brooke Heilman joins the St. Cloud office as a project manager, serving a variety of agency accounts. She previously held similar positions at two other St. Cloud-based firms, Thelen and HatlingFlint, and has worked on accounts such as CentraCare and the St. Cloud Convention & Visitors Bureau.

Senior Copywriter Greg Arens is rejoining the Adventure team in Brainerd, where he had worked prior to serving as Marketing Manager at Glynlyon, Inc., from 2013-2014. Arens brings a wealth of knowledge and experience in the outdoor recreation industry to support agency work on brands such as Old Town Canoe, Larson Boats and Park Tool.

Just after opening its doors in February, Adventure’s new Minneapolis office is adding Art Director Joe Lavoie. Lavoie will support a variety of accounts including Larson Boats, which he had worked on while at his previous agency, Eleven.

“We are thrilled to have Brooke, Joe and Greg on our team. Each of them brings something unique to our agency, including the experience and drive to help us stay on this great trajectory of recent growth,” commented Adventure principal and founder, Scott Mitchell. “This is only the beginning of what should be a very exciting year for the agency.”

In just the past 18 months Adventure’s staff has nearly doubled as it works to support new regional and national accounts, while also growing its work with existing clients such as the UnitedHealthcare Children’s Foundation, Johnson Outdoors and the Sedona Bottling Company. The agency opened the doors of its first fully dedicated Minneapolis office in February and has plans for additional growth at all three locations within the next year.

Recent work and news from the agency can be seen at

About the agency – For nearly a decade, Adventure has provided allencompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. Visit for more information on the benefits of Branding Bravely™.