Tag: Adventure

Adventure is pleased to announce that Kathy McGrath has joined our team as Director of Account Service. After living in Scotland on and off since 2006, Kathy will settle into Adventure’s Minneapolis office. Kathy brings great depth of experience, including experiential and strategic work for Levi’s, Mazda and Coca-Cola, along with stints at Target and the Science Museum of Minnesota. Kathy’s background managing pro athletes (one of whom recently earned an Olympic gold), installing IKEA kitchens, keeping track of family in five different countries, and training her dog & toddler not to bite each other (probably especially that skill) should serve her well in our fast-paced environment.

Welcome to the Adventure team, Kathy!

Over the past year, our agency has welcomed some great new clients, including Hatteras Yachts, the Minnesota Zoo and ZEISS. We’ve opened a new office in Downtown Minneapolis and won a slew of industry awards. And, now, we’re thrilled to announce yet another major turn for the agency as we embrace a new phase of growth.

 

 

Mike Fetrow Joins Adventure as
Executive Creative Director

Mike Fetrow has joined Adventure’s leadership team as Executive Creative Director and Equity Partner. During his 25+ year career in advertising, Mike’s become one of the most effective and well-respected creative leaders in the industry, creating award-winning work for some of the world’s biggest brands including Cadillac, Coca-Cola, Miller Lite and Buffalo Wild Wings – along with the “Stay Smart” campaign for Holiday Inn Express, one of the longest-running and most successful campaigns in the history of the hotel industry.

During the last decade, Mike has led the creative reinvention of two of Minneapolis’ largest agencies, Olson and Colle+McVoy, had the opportunity to be the creative lead of Minneapolis’ largest digital agency, Space 150, and founded his own firm where he worked with the National Football League.

Gina Nacey Named President

Gina Nacey, Adventure’s senior creative strategist, has been promoted to President and Equity Partner. Gina has been instrumental in building Adventure’s business since joining the agency in 2008. The result has been hundreds of advertising awards, the opening of a St. Cloud office within the first year of her tenure, the Minneapolis expansion in 2015 and major new business wins over the past 18 months.

In her new role, Gina will lead account and creative strategy, ensuring that the work for Adventure’s wide-ranging client list is smart, strategic and breakthrough. She’ll also play a key role in shaping overall business direction with Adventure’s leadership team.

Scott Mitchell Assumes CEO Role

As part of the recent staffing shift, our agency founder, Scott Mitchell, officially moves into the role of Chief Executive Officer. Scott will continue to lead the agency’s business strategy and staff, while providing day-to-day leadership on several Adventure accounts. He’ll also spearhead the agency’s business development efforts and ongoing growth strategies.

June 10, 2016/Minneapolis, MN – Adventure™ Advertising, a full-service marketing agency with offices in Minneapolis, St. Cloud and Brainerd, announces the promotion of Creative Strategist Gina Nacey to the position of President and Equity Partner, effective immediately.

Nacey has been instrumental in Adventure’s business since joining the agency in 2008, developing Adventure’s staff, client base and creative offering. The result has been hundreds of advertising awards, the opening of a St. Cloud office within the first year of her tenure, and expanding into Minneapolis in early 2015.

In her new role, Nacey will lead Adventure’s creative and account strategy, as well as shape overall business direction in conjunction with Adventure’s founder and CEO, Scott Mitchell.

“Gina’s influence and contributions to Adventure’s success are evident to everyone who’s interacted with our agency,” Mitchell said. “Her drive, strategic thinking and energy are infectious, and our business wouldn’t be where it is today without her. I’m thrilled to announce her new role and look forward to working with Gina to continue growing Adventure in the months and years ahead.”

“I’m so excited about Adventure’s future and humbled to be in a position to shape our direction and growth,” Nacey said. “The agency has great momentum right now and it’s because our incredible staff is so passionate about doing exceptional work for our clients. I look forward to building on that energy and fostering those relationships as we move forward.”

Nacey’s branding experience spans 20 years, including receiving the American Advertising Federation’s (AAF) Silver Medal for Achievement in Advertising. A former adjunct advertising instructor at St. Cloud Technical College, Nacey is also a past member of the AAF’s Council of Governors and currently serves on the National American Advertising Awards Committee.

Founded in 2005, Adventure Advertising has seen tremendous growth in the past year, adding the Minnesota Zoo, Hatteras Yachts, Chamois Butt’r, Kinetic, Beaver Island Brewing and, most recently, North Dakota State College of Science, to its portfolio of clients that also includes UnitedHealthcare Children’s Foundation and Johnson Outdoors, among others. The agency combines senior-level experience and entrepreneurial energy to deliver award-winning campaigns for national and regional brands.

For more information, visit www.AdventureAdvertising.com.

January 12, 2016 – Minneapolis, MN – Adventure™ Advertising, a full-service agency with offices in Minneapolis, St. Cloud and Brainerd, has added Luke Friedrich and Amy Imdieke to their growing staff roster.

Luke Friedrich joins the agency as a marketing strategist specializing in public relations and new business development. He comes to Adventure from SUPERVALU’s corporate offices, where he handled the national grocer’s external communications and public affairs efforts. That experience, combined with Friedrich’s years in media relations for state and federal elected officials, gives him an excellent foundation from which he can boost public awareness for Adventure’s clients and for the agency itself. Friedrich will base operations from Adventure’s Brainerd office, but spend time in all three locations. He and his wife are excited to raise their three young children in the central Minnesota lakes region.

Amy Imdieke is a senior graphic designer who brings her talents to the creative staff in Adventure’s St. Cloud location. Before joining Adventure, she was a senior graphic designer for Gaslight Creative. Imdieke received her degree in graphic design from St. Cloud State University and is very active in the local art, theater and music scenes. Those interests, combined with her creativity and proven design skills, align Imdieke for many of Adventure’s clients. Prior to her successful career in graphic design, Imdieke served the United States in the Army National Guard for six years, which included a deployment to Kuwait and Iraq.

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success. For more information visit www.AdventureAdvertising.com.

July 1, 2015 – Minneapolis, MN – Adventure™ Advertising is a full-service advertising agency that has experienced rapid growth since opening their newest office in Minneapolis, MN. Adventure’s most recent hire is Account Manager Nicole Knutson, who joined the agency on June 22nd with 10 years of project management experience. Nicole will take the lead on the Larson Boat Group account, which comprises five category-leading boat brands. She will also contribute to the management of several new clients the firm has recently secured.

Adventure has two additional offices in St. Cloud and Brainerd. Nicole will operate primarily from the Minneapolis location where she will also help refine internal processes agency-wide.

Prior to joining Adventure, Nicole Knutson was a Project Manager at Yamamoto Moss Mackenzie and Senior Project Manager at Olson, both Minneapolis agencies. While at Olson she managed national projects for clients including Bauer Hockey, Target, Polaris, General Mills and Sharp Electronics.

“It’s extremely exciting to join a fast-growing shop like Adventure. The talent and teamwork here is inspiring,” Nicole said.

Adventure™ Advertising provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

June 12, 2015 – Minneapolis, MN – Adventure™ Advertising, a full-service advertising agency with offices in Minneapolis, St. Cloud and Brainerd, hired Tim Carroll on May 15, 2015, and Ethan Lindeman on June 1, 2015. Carroll, a Senior Account Manager, handles creative strategy and project management for several of Adventure’s national accounts. Lindeman, an Assistant Project Manager, is responsible for digital media campaign analytics and social media content strategy, among other duties. He assists on many Adventure accounts.

Prior to joining Adventure, Carroll implemented comprehensive traditional and digital communication campaigns for US Bank, JPMorgan Chase, United and Continental Airlines, UnitedHealthcare, Starwood Preferred Guest Hotels and other category-leading brands. Most recently he worked in senior account management for Yamamoto Moss Mackenzie and The Lacek Group (a division of OgilvyOne) in Minneapolis.

According to Adventure Founder and Principal Scott Mitchell, “Tim is an accomplished manager and strategist who will contribute profoundly to our clients’ success. We’re very fortunate to have him on board.”

Lindeman, a business marketing graduate from the University of Wisconsin La Crosse, performed both summer and winter internships at Adventure during his college years. He also served on the board of his university’s American Marketing Association chapter for two years.

“From his internships, we knew Ethan was smart, energetic and creative – so we hired him right after he graduated,” Mitchell said.

Carroll and Lindeman will both operate from Adventure’s downtown Minneapolis office, where they will also be critical to new business development.

Adventure™ Advertising provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

Minneapolis, MN… Adventure™, a full-service advertising agency with Minnesota offices in Minneapolis, St. Cloud and Brainerd, is excited to announce the addition of three new team members to its growing roster of creative professionals.

Brooke Heilman joins the St. Cloud office as a project manager, serving a variety of agency accounts. She previously held similar positions at two other St. Cloud-based firms, Thelen and HatlingFlint, and has worked on accounts such as CentraCare and the St. Cloud Convention & Visitors Bureau.

Senior Copywriter Greg Arens is rejoining the Adventure team in Brainerd, where he had worked prior to serving as Marketing Manager at Glynlyon, Inc., from 2013-2014. Arens brings a wealth of knowledge and experience in the outdoor recreation industry to support agency work on brands such as Old Town Canoe, Larson Boats and Park Tool.

Just after opening its doors in February, Adventure’s new Minneapolis office is adding Art Director Joe Lavoie. Lavoie will support a variety of accounts including Larson Boats, which he had worked on while at his previous agency, Eleven.

“We are thrilled to have Brooke, Joe and Greg on our team. Each of them brings something unique to our agency, including the experience and drive to help us stay on this great trajectory of recent growth,” commented Adventure principal and founder, Scott Mitchell. “This is only the beginning of what should be a very exciting year for the agency.”

In just the past 18 months Adventure’s staff has nearly doubled as it works to support new regional and national accounts, while also growing its work with existing clients such as the UnitedHealthcare Children’s Foundation, Johnson Outdoors and the Sedona Bottling Company. The agency opened the doors of its first fully dedicated Minneapolis office in February and has plans for additional growth at all three locations within the next year.

Recent work and news from the agency can be seen at AdventureAdvertising.com.

About the agency – For nearly a decade, Adventure has provided allencompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. Visit www.adventureadvertising.com for more information on the benefits of Branding Bravely™.

March 10, 2015 – Minneapolis, MN – Adventure™ Advertising, a full-service advertising agency with offices in Minneapolis, St. Cloud and Brainerd, hired Thako Harris on January 19, 2015. Harris will handle project management for several of Adventure’s national accounts while contributing to new business development.

Prior to joining Adventure, Harris served as a Project Manager at Carmichael Lynch in Minneapolis. He managed campaigns in digital, interactive, broadcast and print production for accounts including Subaru, GNC, Kellogg School of Management and Jack Links. “Adventure is growing rapidly in every way – in accounts, creativity and human capital. My background has prepared me to help the agency prosper efficiently by delivering strategic marketing and service to our clients,” Harris said.

Harris will operate from Adventure’s downtown Minneapolis office and be critical in the selection and hiring of new staff at that location. According to Adventure Founder and President Scott Mitchell, “Thako’s experience, work ethic and enthusiasm make him a perfect fit for our growing agency.”

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.