We know that submitting work to the American Advertising Awards can be a daunting task. And it probably feels like one of the most satisfying checks you make on your list at the end of the week when entries are do. Have you ever wondering where they go from there? Who judges them? What’s that processes look like? Where does it all happen? When does it all happen? Wonder no more! We’ll show you the journey your entry goes on from the moment you drop it off to the moment winners are selected.
The very day entries are due, they are gathered from the various drop off locations and loaded to make there way to what we call “logging and screening”. Logging and screening starts bright and early at 8am that Saturday morning. This is where our fierce team of volunteers unload and double check all directions were followed preparing the entries…you know, all those daunting tasks and instructions we give you!
Shout out to Auto Part Headquarters for donating their space to us for this process!
Once we know every entry has everything it needs, we sort them by category. Then, because we want to make the judging process as smooth as possible, we double and triple check they are all in order and every entry is properly entered into the software system. This is pretty well oiled machine; from the preprinted category signs on bright orange paper, to the navigation of software ensuring all entries are logged for judging, to verifying all pieces are in place.
And of course we take a few breaks along the way for coffee and bagels and to ooo and awe over the amazing work submitted.
ONE WEEK LATER
We welcome our guest judges from warmer states to our often chilly and snow Minnesota weather.
Once again, we unload all the entries! This time they are all in order…that is if we were all on our A game during logging and screening. Each entry is laid out on a table. Categories are clearly marked and they follow the order of the judging forms each judge has in their binder. The judges make there way through the entries, one by one examining them and considering all creative dimensions of every entry.
From there, the scores are entered into the American Advertising Awards software. This is the same software use from local level all the way through nationals. The scores are calculated and the verdict is printed.
A GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The winners are of course all kept top secret until the unveiling at the awards show!
We do this first for the student awards then for the professional awards. As you can see it involves a keen eye for detail, an organized leader, a sprinkle of hurry up and wait, and lots of loading, unloading, sorting, resorting, and double and triple checking. It’s a big undertaking and takes a dedicated team to get it all done, but it’s so worth it!
MEET OUR 2018 AAFCM AMERICAN ADVERTISING AWARDS JUDGES
Please note, judges are always from out of state so their opinion is completely unbiased.