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Adventure™ Advertising Adds Two More Professionals to Their Account Management Staff.

June 12, 2015 – Minneapolis, MN – Adventure™ Advertising, a full-service advertising agency with offices in Minneapolis, St. Cloud and Brainerd, hired Tim Carroll on May 15, 2015, and Ethan Lindeman on June 1, 2015. Carroll, a Senior Account Manager, handles creative strategy and project management for several of Adventure’s national accounts. Lindeman, an Assistant Project Manager, is responsible for digital media campaign analytics and social media content strategy, among other duties. He assists on many Adventure accounts.

Prior to joining Adventure, Carroll implemented comprehensive traditional and digital communication campaigns for US Bank, JPMorgan Chase, United and Continental Airlines, UnitedHealthcare, Starwood Preferred Guest Hotels and other category-leading brands. Most recently he worked in senior account management for Yamamoto Moss Mackenzie and The Lacek Group (a division of OgilvyOne) in Minneapolis.

According to Adventure Founder and Principal Scott Mitchell, “Tim is an accomplished manager and strategist who will contribute profoundly to our clients’ success. We’re very fortunate to have him on board.”

Lindeman, a business marketing graduate from the University of Wisconsin La Crosse, performed both summer and winter internships at Adventure during his college years. He also served on the board of his university’s American Marketing Association chapter for two years.

“From his internships, we knew Ethan was smart, energetic and creative – so we hired him right after he graduated,” Mitchell said.

Carroll and Lindeman will both operate from Adventure’s downtown Minneapolis office, where they will also be critical to new business development.

Adventure™ Advertising provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

Adventure Advertising Adds Staff and Momentum

Minneapolis, MN… Adventure™, a full-service advertising agency with Minnesota offices in Minneapolis, St. Cloud and Brainerd, is excited to announce the addition of three new team members to its growing roster of creative professionals.

Brooke Heilman joins the St. Cloud office as a project manager, serving a variety of agency accounts. She previously held similar positions at two other St. Cloud-based firms, Thelen and HatlingFlint, and has worked on accounts such as CentraCare and the St. Cloud Convention & Visitors Bureau.

Senior Copywriter Greg Arens is rejoining the Adventure team in Brainerd, where he had worked prior to serving as Marketing Manager at Glynlyon, Inc., from 2013-2014. Arens brings a wealth of knowledge and experience in the outdoor recreation industry to support agency work on brands such as Old Town Canoe, Larson Boats and Park Tool.

Just after opening its doors in February, Adventure’s new Minneapolis office is adding Art Director Joe Lavoie. Lavoie will support a variety of accounts including Larson Boats, which he had worked on while at his previous agency, Eleven.

“We are thrilled to have Brooke, Joe and Greg on our team. Each of them brings something unique to our agency, including the experience and drive to help us stay on this great trajectory of recent growth,” commented Adventure principal and founder, Scott Mitchell. “This is only the beginning of what should be a very exciting year for the agency.”

In just the past 18 months Adventure’s staff has nearly doubled as it works to support new regional and national accounts, while also growing its work with existing clients such as the UnitedHealthcare Children’s Foundation, Johnson Outdoors and the Sedona Bottling Company. The agency opened the doors of its first fully dedicated Minneapolis office in February and has plans for additional growth at all three locations within the next year.

Recent work and news from the agency can be seen at AdventureAdvertising.com.

About the agency – For nearly a decade, Adventure has provided allencompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. Visit www.adventureadvertising.com for more information on the benefits of Branding Bravely™.

Leighton Interactive Hosts 2nd Annual Inbound Marketing Happy Hour

ST. CLOUD, MN – Leighton Interactive, a full-service inbound marketing agency located in St. Cloud, MN, is hosting its second annual Happy Hour to educate business professionals about inbound marketing. The event is April 22 from 2 p.m. to 5 p.m. and will be held at the Regency Plaza in downtown St. Cloud. It is free to attend, but registration is required.

Happy Hour 2.0 will feature two representatives from HubSpot, the marketing and sales platform used to deliver and track inbound marketing efforts, as well as leaders from Marco, Bernick’s, and Walker Methodist. These businesses will share their experiences, concerns, and results they have had with inbound marketing.

The inbound methodology is about marketing to humans. The idea is to earn the attention of customers, improve a company’s search engine ranking, and draw customers to websites by producing engaging content. The inbound methodology is to attract, convert, close, and delight customers via web content creation. Customers seek businesses instead of businesses seeking customers.
This happy hour will be the second educational event hosted by the agency. With great success in the past, Leighton Interactive is excited for this additional opportunity to share their knowledge and experiences of inbound marketing with local business professionals.

Leighton Interactive was created in 2009 under the Leighton Enterprises umbrella that also includes Leighton Broadcasting and Magnetic Spark. The company values confidence, ethics, honesty and transparency, and thrives on being innovative and doing things differently. With nine inbound marketing clients and more in the pipeline, Leighton Interactive is thriving. The company demands results, and this can be seen in the successes each client has experienced through the inbound marketing services provided by Leighton Interactive.

If you are interested in learning more about inbound marketing, 100 Proof Happy Hour 2.0, or to register for the event, please visit Leighton Interactive’s website: www.leightoninteractive.com.

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For more information, please contact:

Nikki Saar at Leighton Interactive
Inbound Marketing Assistant and PR Lead
320-203-4840 Ext. 174
nsaar@leightoninteractive.com

Meta 13 Adds Account Manager Corinne Skoog to Growing Team

St. Cloud, Minn., March 9, 2015: Meta 13 Interactive, Central Minnesota’s leading web development agency, recently announced the addition of account manager Corinne Skoog, to its St. Cloud staff. Skoog will work hand-in-hand with Meta 13’s growing list of clients while enriching and expanding the agency’s service offerings.

Skoog worked most recently at Creative Memories and brings to Meta 13 an extensive background in design, project management, product development, marketing, and brand stewardship, as well as creative direction. In her career of 20+ years, she has earned regional, national and international awards in several different arenas.

Always improving and adding to her base of knowledge and experience, Skoog – an alumna of St. Cloud Technical & Community College – will earn a bachelor’s degree in marketing this spring from the College of Saint Scholastica and continue on into the Master of Business Administration program in the fall.

Meta 13 Interactive is a web design and development agency that provides custom-designed, branded digital solutions and online marketing services. Based in St. Cloud, Minn., Meta 13 was founded in 2005 by two brothers with a vision for websites done right – designing exceptional online solutions with their clients, not just for their clients. For 10 years, that vision has proven to be successful and award-winning. Meta 13 has established themselves as Central Minnesota’s premiere web development agency and works with hundreds of clients locally and nationally. For more information on Meta 13, please call 320-230-1223 or visit www.meta13.com.

Adventure™ Advertising Adds Account/Project Manager Thako Harris to Their Growing Staff.

March 10, 2015 – Minneapolis, MN – Adventure™ Advertising, a full-service advertising agency with offices in Minneapolis, St. Cloud and Brainerd, hired Thako Harris on January 19, 2015. Harris will handle project management for several of Adventure’s national accounts while contributing to new business development.

Prior to joining Adventure, Harris served as a Project Manager at Carmichael Lynch in Minneapolis. He managed campaigns in digital, interactive, broadcast and print production for accounts including Subaru, GNC, Kellogg School of Management and Jack Links. “Adventure is growing rapidly in every way – in accounts, creativity and human capital. My background has prepared me to help the agency prosper efficiently by delivering strategic marketing and service to our clients,” Harris said.

Harris will operate from Adventure’s downtown Minneapolis office and be critical in the selection and hiring of new staff at that location. According to Adventure Founder and President Scott Mitchell, “Thako’s experience, work ethic and enthusiasm make him a perfect fit for our growing agency.”

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success.

Adventure Advertising Caps Exciting Year With New Minneapolis Office.

March 10, 2015

Minneapolis, MN… Adventure™, a full-service advertising agency with growing Minnesota offices in Brainerd and St. Cloud is excited to announce the launch of a new Minneapolis office on Washington Avenue North.
“The new space will allow us to better serve our national account and, just as important, attract and retain top metro-area talent,” explained Adventure’s Founder and Principal, Scott Mitchell. “We’re excited about the growth we’ve experienced over the past 24 months and feel this is simply the next logical step on that path.”

Adventure, which serves as agency of record for clients such as Park Tool Company, Larson Boat Group, UnitedHealthcare Children’s Foundation, Old Town Canoe, Necky Kayaks and a number of other regional and national brands, has nearly doubled its staff over the past two years, while racking up a long list of awards and recognition in the process. This included Best in Show honors at the regional American Advertising Awards in January, in addition to dozens of gold and silver awards.

The new 2,500 square-foot space is located at 111 Washington Avenue North, close to the new Whole Foods and in the North Loop area of Minneapolis that has seen exciting growth in recent years. Initial staff calling the new office home include both creative and account teams, but new positions will be added in the coming months. The space will also house several satellite workstations to service the mobile staff frequently traveling out of Minneapolis.

Recent work and a full list of capabilities can be seen at AdventureAdvertising.com.

About the agency – For nearly a decade, Adventure has provided all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. Visit www.adventureadvertising.com for more information on the benefits of Branding Bravely™.

2015 American Advertising Awards Recap

THANK YOU!

AAFCM would like to thank the students, college instructors, agencies, organizations and individuals who entered their work or volunteered their time and resources to make this year’s competition such a success. With other 300 entries submitted this year, across a variety of mediums, it’s apparent that Central Minnesota’s advertising community is alive and well… perhaps even legendary. AAFCM is happy to encourage and support your creative efforts and provide you with a platform to showcase your imagination and talent and in turn, get the recognition you deserve.

FUN “STUFF”

If you haven’t yet, take a look at our Facebook page! A gallery of the agents who agreed to have their witness protection portrait taken by Guytano Magno Photography at Saturday’s event will be posted soon. You will be able to download images directly from Facebook. Also, check our page throughout the week, as we’ll be posting the Best of Show award videos as well as the Judge’s Choice award videos.

Also, a full list of winners and PDF of the winners book is available here.

FORWARD ENTRIES TO DISTRICTS

So you won an award, now what?

Congrats! If your entry won a Gold ADDY, it’ll be automatically forwarded to the District 8 competition with fees paid by AAFCM. You don’t have to do anything!

If your entry was awarded a Silver, you have won the right to compete at the next level. In order to officially forward your Silver-winning entry, please fill out this online form and submit the appropriate forwarding fee ($75 per professional entry; $20 per student entry). Requests and payments to forward Silvers to the 8th District Competition must be received by Friday, January 30.

The District 8 judging will take place in mid-March and an awards event will be held in Minneapolis in early April (date/location TBD). For more details, visit www.aafd8.org.

ORDER EXTRA AWARDS

Extra professional and student awards are available for $50 each. If you’d like an extra, please fill out the order form and submit payment via our online form by Friday, January 30. Please allow 3-4 weeks for delivery of those awards.

FEEDBACK

If you have feedback on AAFCM’s American Advertising Awards, we’d love to hear it. Food, venue, show, entry system, promotions, theme, etc – don’t be shy. Help us make next year’s event an even bigger success. Email us today!

Adventure™ Adds Mona Rau, Announces Event Division

Adventure™, a full-service advertising agency with Minnesota offices in Brainerd and St. Cloud, is excited to announce the addition of Mona Rau, Senior Events Planner.

Rau has previous experience as a production and training specialist for Fingerhut and Creative Memories in St. Cloud, and then as a Senior Event Planner for Ahni & Zoe by Creative Memories. She brings nearly 12 years of experience planning and executing events. Rau will office in Adventure’s downtown St. Cloud location.

Adding an Event Planner to the Adventure staff is paramount as the agency expands into event planning. Adventure Events will lead a variety of projects for clients to help them promote their brands and services, including athletic events, corporate gatherings, charity fundraisers and VIP events.

Adventure provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. The production side of Adventure, Adventure Studios, provides award-winning still photography, video and graphics production. Adventure Studios complements the advertising agency’s capabilities, but operates independently. Visit adventureadvertising.com for more information.