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Category: News

Adventure™ Supports Growth by Adding Annette Kmitch, Paula Keck and Amanda Blake

September 16, 2014 – Saint Cloud, MN… Adventure™, a full-service advertising agency with Minnesota offices in Brainerd, Saint Cloud and Minneapolis, is excited to announce the addition of Annette Kmitch, Paula Keck and Amanda Blake to their growing staff.

With vast experience solving problems and managing projects, Adventure will be looking to Kmitch to take on an Agency Operations role as she oversees strategy, business analysis, and continued solidification of the business foundation. Before joining the Adventure team, Kmitch worked as software product manager at Creative Memories, and as an e-business consultant at Merrill Corporation. Her career history speaks strongly of her ability to be nimble, build relationships, improve processes and communicate effectively.

Keck is joining our team as Production Manager. In addition to production/traffic management, she will manage the day-to-day operations of Adventure’s offices. Keck has significant experience managing project schedules, human resources, legal and financial areas for both large and small companies. Adventure will benefit from her detail-oriented organizational skills. Keck most recently served as Executive Assistant to the CEO, CMO and VP of HR at Creative Memories.

Joining our creative roster is Blake as Copywriter. Prior to joining the Adventure team, she attended Minneapolis Miami Ad School before interning, and then working full-time as a Copywriter for FCB Chicago on both CRM and Digital accounts. Blake is a 2010 graduate of the University of Wisconsin Eau Claire.

Kmitch and Keck will office in Adventure’s downtown St. Cloud location. Blake will split time between St. Cloud and the Twin Cities.

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. The production side of Adventure™, Adventure Studios, provides award-winning still photography, video and graphics production. Adventure Studios complements the advertising agency’s capabilities, but operates independently. Visit www.adventureadvertising.com for more information.

Adventure™ Advertising and Adventure Studios Earn Regional American Advertising Federation Awards

April 1, 2014 – St. Cloud, MN – Adventure™ was awarded five Silver American Advertising Awards (formerly known as the ADDY Awards) at the District 8 competition held Saturday, March 22, 2014 in Fargo, North Dakota. Adventure’s entries were judged against all local level Gold and Silver winners from District 8, which included Minnesota, Wisconsin, North Dakota and South Dakota.

The agency won five District 8 Silver ADDYs for the following entries:

Silver ADDY Award – Elements of Advertising – Enhanced: Park Tool Man of Steel Image
Silver ADDY Award – Consumer Integrated Campaign:  Trinona Triathlon Event Campaign
Silver ADDY Award  – Consumer Campaign, Four-color:  Johnson Outdoors Watercraft, Old Town Canoe & Kayak Worker Campaign
Silver ADDY Award – Consumer Full Page, Four-color:  Johnson Outdoors Watercraft, Old Town Canoe Museum Ad
Silver ADDY Award – Poster Single: Lifetime Kids Triathlon Poster

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally-recognized executions complement existing client resources for energized brand strength, growth and success. Adventure Studios provides digital photography, videography and image manipulation complementing the advertising agency’s capabilities, but managed independently.

District 8 of the American Advertising Federation is one of 15 regional districts that participate in the American Advertising Awards competition. This is the second tier of the competition and winning entries will now move on to the national competition held in Boca Raton, FL, in early June.

Adventure Opens New space. Adds New face(s).

Two months after moving to our third office in the last 15 months, we’re happy to report all the packing and unpacking was worth it – and necessary. Our new two-story, 6,000 SF office space in downtown St. Cloud is filling up fast – with people, that is. We’re still working on the furniture part.

This month we added two new faces to the Adventure™ team. One is Hali Danielson, a standout design student from Central Lakes College in Brainerd, MN. Adventure learned of Danielson when she scooped up Best of Show honors in the student division at the 2013 and 2014 American Advertising Awards. Danielson will begin working at Adventure part-time until graduating in May and will then transition to full-time at our St. Cloud office.

We also welcomed Jake Gyllen to the Adventure Studios™ production team. The addition of Gyllen was especially exciting to all the ladies until they realized Jake’s last name was Gyllen, not Gyllenhaal – the handsome, award-winning actor/producer. Gyllen, a 2011 University of North Dakota graduate, will be working side-by-side with John Linn as he produces work for both new and existing accounts at a regional and national level. Gyllen intends to relocate from the Twin Cities area of Minnesota to work out of our Brainerd location.
Welcome aboard, Hali and Jake!

Leighton’s Agency Promotes Jennifer Keul

February, 2014-ST. CLOUD, MN—Jennifer Keul has been promoted to Director of Client Services at Leighton Interactive, a full service marketing agency. Jennifer has over 10 years of experience in the marketing and advertising industry, and joined Leighton 2 years ago.

Leighton Interactive works with clients locally in St. Cloud and throughout the U.S. offering creative, marketing, and advertising services. Leighton Interactive is owned by Leighton Enterprises, Inc.

2014 American Advertising Awards Recap

THANK YOU!

AAFCM would like to thank the students, college instructors, agencies, organizations and individuals who entered their work or volunteered their time and resources to make this year’s competition such a success. When over 385 entries were submitted – the most in recent history – it further proved that central Minnesota’s advertising industry is a force to be reckoned with. AAFCM is always here to support this creative world and your alter ego!

FUN “STUFF”

If you haven’t yet, take a gander at our Facebook page to browse through photos of the night as well as videos of the show intro and judge’s special awards. As you may know, the fine folks at Guytano Magno Photography set up a photo booth and took a smattering of photos during the show… the link to their online album will be ready soon and when it is, we’ll share it on our Facebook page.

A full list of winners and PDF of the winners book is on the event site: www.adfedcentral.com/addys2014.

FORWARD ENTRIES TO DISTRICTS

So You’ve Won An Award, Now What?!

If your entry won a Gold, it will be automatically forwarded to the district competition with fees paid by AAF Central Minnesota. You don’t have to do anything!

If your entry was awarded a Silver, you have won the right to compete at the next level. In order to officially forward your Silver-winning entry, please fill out this online form and submit the appropriate forwarding fee ($75 per professional entry and $20 per student entry). Requests and payments to forward Silvers to the 8th District Competition must be received by Monday, February 3.

The District 8 judging will take place in mid-March and an awards event will be held in Minneapolis in early April (date/location TBD). For more details, visit www.aafd8.org.

ORDER EXTRA PROFESSIONAL AWARDS

Extra professional awards are available for $50 each. If you’d like an extra, please fill out the order form and submit payment via our online form by Monday, February 3. Please allow 3-4 weeks for delivery of those awards!

FEEDBACK

If you have feedback on AAFCM’s American Advertising Awards we’d love to hear it. Food, venue, show, entry system, promotions, theme, etc. Help us to make next year’s event an even bigger success. Email us today!

Gaslight Creative adds Account Coordinator, Promotes Graphic Designer

ST. CLOUD, Minn.— Gaslight Creative, a full service creative agency based in St. Cloud, recently hired Erin Hermansen as Account Coordinator. Hermansen is a recent graduate of St. Cloud State University and worked as a Communications Intern at the agency previously.

Gaslight Creative also announced that Amy Imdieke has been promoted to Senior Graphic Designer. Imdieke, also an SCSU alum, brings more than seven years experience in graphic design and illustration to the position.

About Gaslight Creative:

Gaslight Creative is a full-service agency that provides graphic design, web development, marketing and public relations to a wide range of local and regional clients. Co-owners Kelly Zaske and Jodie Pundsack founded the agency in 2009.

Adventure™ Supports Growth by Adding Account Manager, Katie Sczublewski

November 25, 2013 – Saint Cloud, MN… Adventure™, a full-service advertising agency with Minnesota offices in Brainerd, Saint Cloud and Minneapolis, is excited to announce the addition of Katie Sczublewski to their growing creative staff. With a solid communications and journalism background, she will provide internal relief in day-to-day project management duties and serve as a secondary copywriter. Sczublewski will office in Adventure’s new downtown St. Cloud location.

Before joining the Adventure™ team, Katie acted as production coordinator, traffic manager, content editor/proofer and copywriter at Gaslight Creative. Her natural multi-tasking ability transcends to her volunteer position with the American Advertising Federation, where she currently serves as Co-Programming Chair on the Board of Directors for the Central MN chapter. Prior to relocating to St. Cloud, Sczublewski gained valuable experience as an intern supporting the international PR efforts at Michael Kors’ corporate office in New York City. Sczublewski is a 2011 graduate of Iowa State University in Ames, Iowa as well as a 2010 program graduate of the Universite Paris Sorbonne in Paris, France.

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. The production side of Adventure™, Adventure Studios, provides award-winning still photography, video and graphics production. Adventure Studios complements the advertising agency’s capabilities, but operates independently. Visit www.adventureadvertising.com for more information.

Adventure™ hires Senior Art Director, Jenna Akre

October 8, 2013 – St. Cloud, MN… Adventure™, a full-service advertising agency with Minnesota offices in Brainerd, Saint Cloud and Minneapolis, recently added Jenna Akre to their growing creative staff. She brings nearly a decade of graphic design, print and interactive experience to her position of Senior Art Director. Akre will split her time between Adventure’s new downtown St. Cloud office and Minneapolis.

Prior to joining Adventure™, Akre served as Design Director for Touchpoint Media, where she led the development of custom publications in both print and digital formats. Before her years with Touchpoint, Akre acted as designer and art director for both Metropolitan Media Group and Tiger Oak Publications. Her creative experience spans a wide range of projects, including packaging, corporate collateral, ad design, magazine layout, photo direction and web design. Akre is a 2005 graduate of the University of Minnesota, Duluth, and an active member of industry organizations, including ADFED, AIGA and MMPA.

Adventure™ provides all-encompassing creative and marketing services to leading regional and national brands on a project basis. Senior-level experience and nationally recognized executions complement existing client resources for energized brand strength, growth and success. The production side of Adventure™, Adventure Studios, provides award-winning still photography, video and graphics production. Adventure Studios complements the advertising agency’s capabilities, but operates independently. Visit www.adventureadvertising.com for more information.